Saturday, 8 November 2008

Research Lego advert

Here's a look at a recent existing Indiana Jones advert for Lego. The age group this is amed at is a bit younger then the age group for my advert. I just looked at this to get an idea of the style the cooperation used.

As you can see the advert is very bold and uses quick action to engross the children. The bright music has been put there to make it more exciting.
One key thing to note is that the Lego logo is featured at the beggining and end of the advert, this should be something I Include in my advert. Also the lego writing itself is distorted at the end and references the product. I think I could ust this in the advert to make it look more professional.
I think the music in my advert shouldn't really be as vibrant as this because the toy itself isn't about fast action. The toy's capabillities are based on reaction and movement, so I Don't think it would be wise to include a soundtrack that jitters with it. It would be better to make one that hums along and just provides a niece relaxing backing to the showcase of the product.

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