Story board/how we'll construct it.

Here's an overview of are storyboard.

Scene 1

This will be the scene where the title is shown, as we want people to know its a LEgo product . LEGO' s a famous brand and should catch peoples attenion. The NXT part of the text shall build itself into shape, with the "Mindstorms" text just behind it. We are thinking of using stock frame animation for this part of the advert , for the HD camera can capture sharp imagery.

Scene 2 (the 4 sensory shots)


This shall be the overview of the robot , we shall add different effects to each sensor , for example a lens flare on the sight sensor, a rippling in the touch sensor etc.. The effects will be made in After Effects along with the majority of the feature.
We may have a white background behind the robot, though we aren't sure.

Scene 3

The software, this will be a short scene, maybe of the disc being inserted into a hard drive (this is so the viewer knows what it comes with. The child that features will put this into his hard drive and him and his dad will play with the sofware for a short time.


Scene 4

Programming the machine manually . This scene involves the kid programming the mainframe, maybe going through its different types of connectivity, this is to show off its many different functions such as Bluetooth and adjustable presets.

Scene 5

This scene shows the robot being created and adjusted. We will do this by slowing turning it (each two degrees taking a shot), removing pieces and then reversing the frames. Then we will have the child playing with it after each creation.


Scene 6

The Logo comes back on again and thats a wrap.

The music

My partner DJ Ash Haven has already started work on the backing track for this piece, its a smooth electronic tune that should blend in niecely with the product, we are thinking of using some of the sounds the NXT makes in the actual track. The music shall enter subtly during the first scene, just after the logo has formed itself, it will slowly build up in speed and complexity, before it makes its slow descent at the end.

Voice Over,

THe voice over hasn't been finalised in are minds yet, we were thinking about doing a informative American voice , but we're not too sure if it will fit in with the advert itself. We shall have to finish some scenes and see what works with the Imagery