Since I've chosen this as my subject, I thought I'd have a look at the product itself.
I've had a look at the site and gathered that the packages are about £150 and are aimed at people from 10 years upwards. The product itself is very variable, it let can let you create humanoid, vehicle and animal robots that react to yourself and environmental elements such as light sound and objects using ulra-sonic waves. Some of the robots themselves can be created in half an hour.
The price of the product itself suggests that the advert will have to really grip the audience and show off the product in a golden light. Speed should reflected in the advert I think as this is a big selling point (robots can be made in half an hour!!).
Aspects such as the sensors themselves should be shown off. Some sites say its for ages 10 and over though , I personaly think that the main pepople buying or using these products would be boys aged from 11-16. So the advert should really have a bright modern theme, maybe use electric colors and such.
The advert must be 45 seconds long. So that sould be enough to show off its ablitys as long as has a quick pace.
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