Knew Term/Knew Brief.

Hi.

The latest brief asks (in fewer words)- to create a 20 second Ident for either a channel one of the following:

* A channel four horror season called "FEAR".

* "POP TRASH" - A music strand for VH1.

* "UFO" An Ident for the SciFi Channel.

* A Children's Sunday Morning Show called "CUSTARD"

At the moment, It's hard to choose which. An Ident (in this context) is a sequence of moving/still images and text that promotes its subject. Animation can also be incorporated. The main software for this brief will be Adobe After Effects. This is a program which specializes in combining moving image with text and adding visual effects to filmed material. The matter of which channel to create it for should be resolved after I've looked at existing Idents and the software itself.

One other thing that shall need to be considered is the specifications that have been set for each channel. There are guide to do with logos and text usage for each channel, to keep the identity of the firm intact.