Eddy Kastin: The first Ident that came to mind.

Olympics 2008.

China.

This is a great Ident. It captures the viewers attention with its lush colors and invigorating sound track. The characters are bright, bold and agile, it grabs your attention from the start as its so different and so lively. I was really surprised when I saw it on T.V.

This video is a good example of what an ident should be. An Ident should grab the viewers attention and make them excited about the subject of the advert. It should get your attention and make you stare at it until you find out what its about.

I've learnt from this video that bold and and vivid colors can grab your attention from the start. Though if it the Ident I create is to do with horror then it may not be a good idea (although you could use bright colors and screeches at times to good effect). Characters can be a good way of grabbing peoples attention and making them stick with it, As you gain an emotional bond with them- you want to see what happens. Characters in the kids Ident would be a necessity.
Music is deffinately very important, it helps emphasize the tone and mood of the Ident. In this piece it's comparatively slow with dramatic vocals which helps create an epic start, then the pace and action comes in and its fast and energetic.

A bit more on the creators and there inspiration for this piece.-

This video has given me allot to think about. If you were guessing- yes it the art is a product of Damon Albarn and Jamie Hewlett (the people behind the gorillaz). The music score was created by Albarn and some CHinese musicians. The animations based on a classic 16th century Novel, where a Monk makes a pilgrimage, followed by disciples and a Monkey.

For the childrens TV Ident it would be good to re-invent an old story like they have done here.The story is relevant to the Olympics too as it is like a Journey and this Year its in China (steeped in tradition). The re-invention of an old story adds a good basis and source to the piece I think. It makes it more relevant.